The integrated development of domestic and foreign trade is currently a key driving force for facilitating China’s "dual circulation" strategy and promoting high-quality economic growth.On April 28, a major event that gathered leading forces from China’s apparel industry — the Guangzhou Baima Fashion Tour & Border Trade Supply Chain Matchmaking Conference (Xinjiang · Urumqi) — was held on Xihe Street in the Daxiaoxi Gate Commercial District (hereinafter referred to as the "Daxiaoxi Gate District") in Tianshan District, Urumqi.Guangzhou Baima Garment Market (hereinafter referred to as "Guangzhou Baima") adopted a “1+1+N” format — comprising one static matchmaking session, one dynamic fashion showcase, and multiple in-store business matchmaking activities — focusing on the markets in Western China, Central Asia, and West Asia. A series of business matchmaking activities were organized around the apparel industry to open up domestic and international sales channels, supporting efforts to stabilize foreign trade and expand domestic consumption.Government officials, industry association representatives, market leaders, and buyers gathered at the event to witness this grand occasion for business exchange.

China is undergoing a transformation from a "global manufacturing hub" into a "world-class consumer market," unleashing tremendous market potential.As the capital city of Xinjiang and a key gateway for China’s westward opening-up, Urumqi serves not only as the core hub for trade and commerce across the region but also plays a vital role in the Belt and Road Initiative. With its unique geographic advantages, Urumqi connects inland China with markets in Central Asia, West Asia, and Europe.

At the launch ceremony of the Guangzhou Baima Fashion Tour & Border Trade Supply Chain Matchmaking Conference (Xinjiang · Urumqi), Guangzhou Baima and the Daxiaoxi Gate Commercial District Chamber of Commerce officially established a "Fashion Supply and Procurement Liaison Station."The two parties reached a cooperation agreement to complement each other’s resources in the apparel industries of Guangdong and Xinjiang, and to optimize and upgrade the supply chain. The liaison station is intended to serve as a bridge to build an efficient and stable apparel trade channel.Following this, Guangzhou Baima also formed a "Guangdong-Xinjiang Apparel Industry Supply and Procurement Cooperation Alliance" with several apparel markets in the Daxiaoxi Gate District, marking a move toward deeper and broader collaboration between the two regions' apparel industries.

The establishment of the Liaison Station and the Cooperation Alliance will fully leverage Guangzhou Baima’s strengths in product supply, brand incubation, and market operations, while capitalizing on Urumqi’s regional influence and cross-border trade expertise.

A New Chapter for the Silk Road, Joining Forces for Mutual Success.Through concrete actions, Guangzhou Baima is building a cross-regional collaboration platform. By working closely with partners in Urumqi, it is integrating key elements across the industry chain, improving the quality and efficiency of procurement trade, and positioning itself as a pioneer of innovation and transformation in the textile and apparel sector.Standing at the commercial hub of the Belt and Road Initiative and looking out over the global fashion landscape, Guangzhou Baima is fully leveraging its role as a strategic platform. It is setting a strong example in revitalizing Guangzhou — the thousand-year-old commercial capital — into a vibrant fashion metropolis, injecting new momentum into the development of China’s fashion industry, and providing solid support for shaping a new global fashion trade landscape.